Lyssa ALCOCK

Project management : launch bi-monthly online website campaigns. Prepare website banner briefs (messaging & content) in 3 languages across 8 websites. Coordinate all implicated teams (marketing, design, development, translations, etc.), insuring deadlines and communicating changes. Analyze success of a campaign (GA) + feedback meetings with teams & communicate needed improvements.

Responsible for the online assortment and launch of new products (8 websites) Collaborate with top suppliers to provide best customer experience through content Develop new processes to streamline new launches, increase efficiency & quality Participate in website migration for 2 websites & launch of 4 websites + UAT Review gaps in content/information for existing products and insure legal compliance

Manage customer acquisition (CTAs, quizz deployment, etc) & analyze web traffic Develop & optimize inbound strategies to drive & increase traffic Create e-learning content for existing customers on our platform Create content : Social media, Youtube videos, blog articles in English and French

Co-coordination of MRO America Event (aviation new technologies & services) Lead full organisation of 2 aviation events : budget planning, deadlines, defining & anticipating risks, branding & publicity for events, organize logistics, suppliers, etc. Create marketing materials (videos, flyers, posters, ppt) & co-manage social media

Improve and harmonise com materials & media platforms for Central Quality Dpt Project management : e-learning video to introduce a business unit Managing intranet : writing blog articles, managing content & stakeholders